FASH218 Lecture Notes - Lecture 10: Haute Couture, Market (Place), Private Label
16 Mar 2016
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Fashion must be produced and sold at wholesale prices to be considered a market center. During market week, market centers are filled with producers and designers exhibiting their new lines with as much style as possible. Market week is the prime selling opportunity for market centers. Buyers receive a buyer"s directory and a calendar when they arrive to help them manage their time their and know their way around. Flyers and brochures are given out throughout the week as well. There are educational services where consultants are on call to deal with specific problems: what distinguishes new york city as the major fashion market center in the united. Nyc has the most resources to offer, and it has no central mart building. Buyers not only have the market to shop through but also the various department stores and boutiques. Practically every important international fashion house has a flagship store in nyc.
