POSC150 Lecture Notes - Lecture 12: Communications Act Of 1934, Fairness Doctrine, Citizen Journalism
30 Aug 2016
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Four groups of news consumers: traditionalists, older, less educated, less affluent, slowly dying, usually our grandparents, reliance on tv. Integrators: middle aged, well educated and affluent, usually our parents. Split between tv and internet sources: more interest in politics and sports, net-newsers, relatively young, well educated and affluent, rely heavily on internet as source of news. Less educated and affluent: more likely to follow weather and local news. News could become more specialized and biased narrowcasting more focused news coverage. Consequences of corporate ownership: handful of corporations own almost all media. Commercial bias: the tendency to make coverage and programming decisions based on what will attract a large audience and maximize profits. Reduced emphasis on political news, especially at the local level. Infotainment: the effort to make the delivery of information more attractive by dressing it up as entertainment. Public radio and television (e. g. , npr: alternative press (e. g. , village voice)
