ADV 3008 Lecture Notes - Lecture 3: Rosser Reeves, Mass Society, Albert Lasker
21 Mar 2016
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Read wallstreet journal front page business & tech. Everyday extra credit: research studies 5 hours = 10 points. History and the development of modern adverising. Trace the development of the u. s. ad industry. Brief history of everything: universe: approx 15-20 billion years old, earth: approx. 5 billion years old: life on earth: approx. 3. 5 billion: first mammals: 200 million years ago, first homo sapiens: 160 thousand, first civilizaion: 5500 years ago, ad industry: about 120 years. Why is adverising so young: wealth. Both a cause and consequence of adverising. People can produce what they want to sell, need for more adverising. Brief history of us adverising: 18th century: ben franklin and newspapers, late 19th century. Adverising disreputable: late 19th, early 20th century: Brands (coca cola, dove, ivory: early 20th cent. Middleman between newspapers and agencies: purchased discounted np space and resold to adverisers, volney palmer. Looked at other media besides newspapers: albert lasker and claude hopkins (1920 & 30s)
