SPC 2608 Lecture Notes - Lecture 19: Hasty Generalization, Syllogism, Ad Hominem
1 Apr 2016
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Types of credibility: iniial credibility thoughts of the audience before the speech. Could be afected by appearance, body language, disposiion, ailiaion, preparedness: derived credibility thoughts produced during the speech, terminal credibility thoughts of the audience at the end of the speech. Enhancing credibility: explain your competence, establish a common ground. The more things in common, the more approachable you seem: speaking expressively, and with convicion. Seem genuinely interested in what you are talking about. Supporing materials used to prove or disprove something. Logos: aristotle"s name for logical appeals, evidence and reasoning. Vague evidence makes it seem quesionable: use novel evidence, use credible evidence, make a clear point of evidence. Moving from paricular facts to general conclusions. Muliple observaions combined to make an overall idea about something. Reinforce your argument with staisics and tesimony: principle. Moving from general principle to speciic conclusions. Applying a major idea to a speciic idea and then that the a speciic conclusion.
