Mar 3023 Lecture Notes - Lecture 2: Folk Rock, E-Commerce, History Of Marketing

• School: University of Florida
• Department: Marketing
• Course: Mar 3023
• Professor: Lutz Richard

Document Summary

Saving the customer time/providing the product/service to people when they want it/ more quickly. When fans wait in line for a debut of a new game hitting major sales the first day. Mcdonalds all-day breakfast brings in more money, and more customers. Amazon delivering by drone experimenting now, virtually immediately delivering your goods: place. Advantage mcdonalds has over fast food competitors because it has more locations closer to people"s households. Atmospherics what to create a nice atmosphere in the business: form. The way the product is offered to the customer. Microwave popcorn is being threatened by already popped popcorn. More expensive, but in a more convenient form and more useable form for customers: possession. Make it possible for people to possess the product sooner then they might have otherwise through credit. Selling goods, receiving cash/credit exchange: can talk about goods, ideas, concepts, and people instead of goods, pope changing how people view catholicism.