PUR 4800 Lecture Notes - Lecture 6: Task Management

• School: University of Florida
• Department: Public Relations
• Course: PUR 4800
• Professor: Mickey Nall

Document Summary

Booklet: executive summary; make it pretty0, goals & objectives, will do primarily relationship and task management. Implementation traditional media channels: news media, news releases, delivery via email, structure like a news story. Institutional releases: upcoming event releases, past events, consumer information, timely topics, features, prepared statements, research findings, media kits, tips sheets and news digests, article reprints, news conferences, editorial meetings. Media guides television and radio talk shows: satellite media tours, vnrs, radio actualities, sponsored pages. Institution advertising: commercial, reputation, response, advocacy, donated media, newspaper and magazine advertising, television and radio psas. Implementation nonmedia channels: events, commemorative or celebrative events, meal functions, contests and competitions, social responsibility and philanthropy programs, national sponosorships, cause related marketing, local programs, community events and sponsorships, school & university support programs, employee involvement programs. Internal and employee communications: newsletters, information racks and bulletin boards, staff meetings, briefings and conference calls, employee advisory committees, informational and training videos.