ADV 150 Lecture Notes - Lecture 4: A.D. Vision

• School: University of Illinois
• Department: Advertising
• Course: ADV 150
• Professor: stevehall

Document Summary

Adv 150 *notes* august 26 & 29, 2016. Person, company or organization who has ideas or information to share. Sponsor - company advertising product or idea. Author - advertising industry people who create messages. Put ideas, thoughts into symbolic form, create, organize and produce messages. Messages contain info or meaning sender wants to convey. Senders want people to think or feel things when they send symbols or images. Symbols contain symbols you may not even think of. Personal : direct interpersonal contact (salespeople, friends, neighbors, associates, etc. ) Non-personal : carry messages without interpersonal contact. Advertisers target audiences hoping they interpret messages as intended. Household consumers: family, moms, homeowner, etc. (varies greatly) Members or business organizations: companies, businesses, colleges, etc. Members of trade channel: supply stores, retailers, distributors, etc. Government officials and employees: senators, governors, chairmen, etc. Transforms sender"s message back into thought depends on field of experience. Background, experiences, perceptions, attitudes, & values brought to communication situation by communicators.