MACS 100 Lecture 6: MACS 2/13

• School: University of Illinois
• Department: Media and Cinema Studies
• Course: MACS 100
• Professor: kozma

Document Summary

Ideology: a system of ideas, assumptions, and beliefs. Created by/through ideological apparatuses ideological apparatuses: institutions that function to maintain and promote on ideological belief over others. Can function a systematic body of ideas bound to a particular group of people. Ideological forms: how text can present a consistent and particular image on the world. Hegemony: the dominance of one group over another thourgh unequal relationships of power over the other. Exercise leadership in such a way that subordinate groups convinced it"s in th their general interest not to fight that world view. Hegemonic sleight-of-hand: the dominant groups use the governing institutions they control to hide their power while reaffirming it. Creates ideological consent and/or fosters lack of resistance by perpetuating specific ideological as real and achievable. Story and myth: davance ideologies and hegemonic positions. Tv is in the business of assembling people and selling them to advertisers. Total in its grasp over heterogeneous mass audience.