COMM 102 Lecture Notes - Lecture 5: Payne Fund Studies, Carl Hovland, Interpersonal Communication

• School: U of M
• Department: Communication Studies
• Course: COMM 102
• Professor: Scott Campbell

Document Summary

History of media effects: only thing we had to go off of were big dramatic media effects. 1920s- 30s powerful media effects: magic bullet / hypodermic-needle model. Uniform and unlimited: historical cases and studies. Committee on public information: movies, public speakers, articles, posters. Helped change public opinion in favor of the war. In the 1920s, public concern about harmful effects of motion pictures on children prompted this study. From 1929 to 1932, 13 studies found that movies had a significant impact on various phenomena: attitudes towards rachial/ethnic groups, health, moral standards, emotions, and delinquent behaviors. A content analysis by edgar dale: not looking at effects- just description, 75% of all the films dealt with three thematic categories (crime, love, and sex) A study by blumer and hauser: gathered movie experiences from ex-convicts on parole and delinquent youth, motion pictures played a direct role in shaping delinquent and criminal careers of substantial segments of those studied.