COMM 102 Lecture Notes - Lecture 14: Information Processing, Theories Of Political Behavior, Personalization

• School: U of M
• Department: Communication Studies
• Course: COMM 102
• Professor: Scott Campbell

Document Summary

Increased concern for negative effects of tv. European studies received attention and stimulated additional research. Emphasis on cognitive dimensions expanded research focus. Interest in negative political advertising; decreased voter turnout. Ideal functional goals of mass media in a democracy. Surveillance of events that impinge on citizen welfare. Transmit diverse content among and between politicians and the public. Provide information so citizens become active participants, not spectators. Respectful consideration of audience as thoughtful, concerned citizens. Covers pseudo events to entertain and attract audiences. Issues addressed from viewpoint of news network"s institutional agenda. Presents particular candidate images, info about key issues, sometimes influencing voting. Abstract notions that media use to present news in a particular way, often using metaphors or catchphrases. Issues can be solved within existing system. Early voting studies found media had limited impact on audience opinions. Later studies indicated political media messages produced stronger effects than previously thought.