COMM 102 Lecture Notes - Lecture 15: Safe Sex, Sunscreen, Childhood Obesity
Document Summary
Use of condoms increases during the aids awareness campaign. Media having a positive impact on health. A woman makes a check-up appointment after hearing of farah fawcett"s battle with cancer. Children beg their mothers for sweetened breakfast cereal advertised during a cartoon show. A teen decides to start smoking after seeing the film bridget jones diary. 83% of studies found causal link between media exposure and smoking initiation. The higher the ad recognition, the more likely one is to smoke. Tobacco companies spend more advertising dollars at point of purchase than all other advertising outlets combined. More likely to smoke in general and specifically camel if you see advertisements about them. Alcohol use and abuse in young people higher than any other drug including cigarettes and marijuana. Alcohol use by movie characters associated with early-onset drinking among. Studies focus on causal relationship between media and 1) the start of adolescent drinking and 2) increased consumption/drunk driving.
