PUBPOL 201 Lecture 3: Copyright Law 1.1
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Entrepreneurial Collage Entrepreneurs are as varied and unique as their business ideas. They come in all shapes, sizes, ages, and colors. Consider the following collage of entrepreneurs: Ten-year-old Brandon Bozek started his business, Bloominâ Express, when he noticed that the flowers customers bought from the local supermarket wilted after just a day or two. Brandon's fresh-flower subscription service rings up sales of $150 per month, and most of the $75 in profit goes into savings. He telephones his order to a local flower market every Tuesday morning. On Thursday, with the help of his âsteering wheel consultants (his parents), Brandon delivers the floral orders to his customers. Gerald Levinson's radio was stolen from his car three times despite the car alarm and stereo lock he used. Therefore, Levinson found a better way: He designed a stolen fake radio that fits over the radio to make it look as if it has already been stolen. The unit is very convincing complete with loose wires and cracked plastic. Mary Anne Jackson, a former executive at Beatrice Foods, went out on her own to start the first prepackaged food company aiming its products at kids. Her company, My Own Meals, generates more than $5 million in sales. All I had when I started was an idea for a product and a prayer, she says. Michael Williams saw an opportunity in an unexploited ethnic niche, a black comedy club. With $1, 000 of his savings, Williams rented a hall and placed an ad in a magazine for black stand-up comedians. Eight local comics performed. The show was a hit and the Comedy Act Theater was born. Today, the club grosses $600, 000 annually, and Williams has opened a second club with plans to open twenty-four more. If you are around kids, chances are that you have heard about the Teenage Mutant Ninja Turtles. The Turtles creators, Kevin Eastman and Peter Laird were struggling artists swapping drawings in their living room in 1983. Eastman sketched a masked upright turtle armed with an oriental weapon. It was a spontaneous thing. I did it to make Peter laugh, Eastman says. Within minutes, the two had created one of the most recognizable sets of heroes in kid-dom. Eastman and Laird launched their own comic book publishing company, and their first black-and-white comics sold rapidly. Soon after, the artist signed a licensing agreement with Playmate Toys for a variety of children's products. The reptilian heroes Leonardo, Donatello, Raphael, and Michelangelo were once the hottest non-electronic toys on the market since Cabbage Patch dolls. Their action toys, movies, cartoons, comic books, and other products generate between %5 million and $15 million in revenues for the two creators. I'm now a businessman instead of an artist observed Eastman. Cowabunga! Sources: Adapted From âKids in Business,â Changing Times, March 1990, pp.96-97; Terri Thompson, âHow Tykes Can Be Tycoons,â US News & World Report, February 19, 1990, pp. 68-69; âFooling the Fools,â Entrepreneur, December 1989, p. 118; Christine Forbes and Erika Kotite, âEntrepreneurs Across America,â Entrepreneur, June 1990 p 96; Wayne Lionel Aponte âHave You Heard the One About the Comedy Club,â Wall Street Journal, October 31, 1990, p. B2; Christopher Geehern, âCowabunga Dude,â Entrepreneur, March 1991, pp. 76-81. |
1. Differentiate the entrepreneur and entrepreneurship. [4 marks]
2. Do these entrepreneurs exhibit entrepreneurial characteristics or competencies? If so, explain. [15 marks]
3. What is the opportunity? Describe the opportunity identification process of at least one of the entrepreneurs in the above article. [6 marks]
4. In your opinion, what contributions do small businesses like these make to the country? [10 marks]
5. The past few years have seen an increase in the number of entrepreneurship or business ownership of Malaysian Bumiputera. Briefly explain the forces that have led to the boom in Bumiputera entrepreneurship in Malaysia (NEP, NDP, NVP, NEM, ETP)? [15 marks]
Meadow voles differ from prairie voles in that they:
a. | are not monogamous. | |
b. | show preference for a single partner if the AVPR1A gene is blocked. | |
c. | release vasopressin but not oxytocin. | |
d. | release oxytocin but not vasopressin. |
5 points
Question 2
Painful events are detected by:
a. | Free nerve endings. | |
b. | Merkel's disks. | |
c. | Meissner's corpuscles. | |
d. | Pacinian corpuscles. |
5 points
Question 3
It has been found that:
a. | Language memory is stored near Broca's area. | |
b. | Identifying pictures of hand tools uses memories stored in the left temporal lobe and hand motor areas. | |
c. | Identifying the color of an object requires memories stored in the temporal lobe. | |
d. | All of the above. |
5 points
Question 4
Sex is considered to be a form of ___ behavior.
a. | chaotic | |
b. | motivated | |
c. | learned | |
d. | innate |
5 points
Question 5
A difference between Einstein's brain and the average brain is that:
a. | It was larger in size. | |
b. | It was lighter in weight. | |
c. | There were more neurons. | |
d. | There was no difference. |
5 points
Question 6
The individual in the opening chapter vignette lost virtually all motor control because the control of our muscles and, hence, our limbs and bodies is heavily influenced by and has to be integrated with our ___.
a. | proprioception sense | |
b. | vestibular sense | |
c. | skin senses | |
d. | visceral sense |
5 points
Question 7
Which cortical area is most important for maintaining information in working memory when a distracting stimulus is introduced?
a. | Temporal lobe. | |
b. | Parietal lobe. | |
c. | Prefrontal cortex. | |
d. | All of the above. |
5 points
Question 8
The anxiolytics that have the highest abuse and addiction potentials are:
a. | Barbiturates. | |
b. | SNRIs. | |
c. | Benzodiazepines. | |
d. | Tricyclics. |
5 points
Question 9
If your grandfather suffered a stroke in his left prefrontal cortex, in what ability would he likely be most impaired?
a. | Working out a complicated math problem in his head. | |
b. | Wondering what the capital city of Nevada is. | |
c. | Playing the piano. | |
d. | Quickly telling you the value of 3x3. |
5 points
Question 10
Major depression:
a. | Can usually be explained by exposure to prolonged stress. | |
b. | Always consists of decreased physical activity. | |
c. | Generally appears after midlife. | |
d. | None of the above. |
5 points
Question 11
According to your text, one of the reasons that some psychologists question the diagnosis of dissociative identity disorder is that:
a. | Symptoms seem to come and go. | |
b. | The symptoms are not consistent across diagnosing psychologists. | |
c. | The number of diagnosed cases increased from 500 to 5000 over a period of six years. | |
d. | They believe it is a popular diagnosis due to movies such as The Three Faces of Eve. |
5 points
Question 12
When the differences in body size are accounted for, the average male's brain is ___ than the average female's brain.
a. | heavier | |
b. | lighter | |
c. | the same size | |
d. | the same ratio |
5 points
Question 13
All of the following make it difficult to determine if there are gender-related differences in behavior and cognition except:
a. | The results show evidence for strong differences, but people do not want to accept them. | |
b. | Different researchers tend measure the same characteristic in different ways. | |
c. | The differences that exist are relatively small. | |
d. | People tend to talk to children dressed as boys or girls in different, subtle ways. |
5 points
Question 14
The leading environmental cause of intellectual disability is:
a. | Maternal alcoholism. | |
b. | Rubella. | |
c. | Prenatal exposure to virus. | |
d. | Early infancy exposure to viruses. |
5 points
Question 15
Antipsychotic medicines have come to be known as ___, which means ___.
a. | psycholeptics; to have antipsychotic effects | |
b. | neuroleptics; to have anti-neurosis effects | |
c. | neuroleptics; to seize control of a neuron | |
d. | psycholeptics; to seize control of a psychosis |
5 points
Question 16
Using classical conditioning to pair a loud boat horn with presenting a blue slide, researchers found that with:
a. | Hippocampus damage, conditioning occurred even though the subjects could not describe what was learned. | |
b. | Amygdala damage, conditioning occurred even though the subjects could not describe what was learned. | |
c. | Hippocampus damage, no conditioning occurred but subjects could describe the procedure. | |
d. | None of the above. |
5 points
Question 17
In the most famous case of Ablatio penis, where a young boy with XY chromosomes had his penis destroyed during a circumcision,
a. | the child (Bruce) was born as a hermaphrodite and the decision was made to rear him as a girl (Brenda). | |
b. | Money counseled the parents that by rearing the child (Bruce) as a girl, âsheâ (Brenda) would accept a female gender identity. | |
c. | the child lost both testicles, which was the source for all of the male-specific hormones in âherâ body. | |
d. | Money showed that the âneutral-at-birthâ position was in fact correct. |
5 points
Question 18
The method of introspection is seldom used in today's research because:
a. | Machines were developed that were more accurate. | |
b. | It was found to be too subjective. | |
c. | It required too much training to produce accurate results. | |
d. | All of the above. |
5 points
Question 19
Both Parkinson's disease and Huntington's disease produce damage to:
a. | Declarative memory. | |
b. | Nondeclarative memory. | |
c. | Memory of Lincolnâs birthplace. | |
d. | Memory of what you had for breakfast. |
5 points
Question 20
Lucid dreamers:
a. | Show characteristics of being both awake and asleep. | |
b. | Can control the content of their dreams. | |
c. | Know that they are dreaming. | |
d. | All of the above. |
Meadow voles differ from prairie voles in that they: