SOC 445 Lecture Notes - Lecture 12: Social Anxiety Disorder, Disease Mongering, Prescription Drug

• School: U of M
• Department: Sociology
• Course: SOC 445
• Professor: Professor PJ McGann

Document Summary

By drive, he means factors and forces that help to push medicalization forward into society. There are different things, times, and places that can be facilitating or maybe even stopping some types of medicalization. 1 of 3 major engines in us. People organize to serve their interests (r/t health promotion) has become a normative. Is not the same thing as a 3rd-party pay system. Someone other than the health care providers. Can drive/shape which way medicalization goes by controlling the financial factor. Facilitated by direct to consumer advertising -- part of what makes these things seem real. E. g. , social-anxiety disorder is also a reified. From 1996 - 2004, prescription drug sales increased by 500% Big pharma advertises drugs the way they advertise material creating a brand. Branding is trying to create a bond between a consumer and a product. Not about the efficacy to the drug, but the response to the social meanings the drug creates.