COMM 121 Lecture Notes - Lecture 1: Happy Hour, Hootsuite, Online Advertising
Document Summary
Zen of social media marketing by shama kabani, jan. 2013. Starts off by discussing the 3 ways to market before the internet: print, Tv, radio were same: marketing was a one-way street; consumers didn"t talk back, we. Websites are expected, efficient, help you convert strangers to consumers; don"t need a blog, but do need fresh content on ongoing basis: revolve your efforts around site; your home base, where the action is. Search engine optimization improves your position and visibility of your website on search engines across the web. Before you start with social media: have a good bod (brand, outcome, differentiator, website, good content, email capture mechanism. Twitter: now has 304 million monthly active users, tweetdeck (columns of following, replies, dm"s, etc. ) and. Hootsuite to monitor what people are saying about your brand: use tweets strategically. Linkedin: geared toward professionals; facebook happy hour, li business, suit/tie. Google+ released in june 2011, new and exciting features .
