COMM 121 Lecture Notes - Lecture 23: Cultural Imperialism, Counterargument, Consumerism
Document Summary
Time-space compression so the world feels smaller. The media coverage of recent terrorist attacks. Able to compare different media sources and different media coverages. Top 25 international media corporations mostly usa. Shaping other cultures and nations through an overabundance of western (especially us) media products, amounting to a cultural form of domination (p 343) Media products spread us-specific ideologies such as individualism and consumerism. Has the potential to conflict with the values of other cultures. Fear is that this can lead to the erosion of local cultures and values. Counterargument: limited effect theory, people"s free choice to accept in the culture they view. Different types of media (print in particular, radio) are not as susceptible to globalization. Cultural imperialism thesis assumes that audiences are passive, and that us media texts are monolithic. The power of preference for the local/culturally relevant media. Canadian radio & television commission (similar to fcc) regulates broadcast tv and radio to promote canadian content.
