COMM 122 Lecture Notes - Lecture 11: Time Warner, Vertical Integration, California Gurls
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At&t wants to buy timewarner"s content section ( billion) > warner bros. studios, cnn, They argue it is not a monopoly b/c it"s vertical integration, not horizontal! However, vertically integrating could still concentrate power > at&t would probably ! favor timewarner! Copyright de nition: to promote the progress of science and useful arts, by securing for limited times to authors/inventors the exclusive right to their respective writings and discoveries ! Purpose: support the creation of knowledge, inventions, etc. Address/protect the needs (of the creators) while also fostering the growth of those who use their creations to continue the creative process! Content designated as public property because a copyright has expired and so one no ! longer needs to pay the originator for rights of use! Info you can access and use freely without permission that represent the cultural assets of any society!