COMM 122 Lecture Notes - Lecture 13: Katy Perry, Spotify
1 Nov 2016
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They all work together but are not the same! We learned that production costs is more than recording a song! Distribution and promo cost is critical for success! Or, can we also measure in cultural icons/identities? ! Generally, both activities are involved in getting a completed media product to consumers, but:! Amazon gives us recommendations, net ix gives recommendations of stuff we will like! Distribution we are not usually as familiar with them! Ex. (publishers/producers) emi, music label > (distributors) virgin mobile > (aggregator) itunes, spotify > (consumer)! We still go b/c its an experience, we want to be a part of something, we are enticed by franchises/marketing campaigns, etc. Distributors 20th century fox distribution, 20th century fox home entertainment! Amc and regal claim they only affect a small portion! Result: settlement > amc / regal will limit the application of clearances in certain markets! There used to be 90 days between leaving theater and digital streaming!
