COMM 122 Lecture Notes - Lecture 14: New Girl, Hulu, Netflix
5 Nov 2016
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A: answer c, sell and market lms to aggregators (ie. theaters, tv networks, streaming services)! More clout to push and circulate products and better at circulating products widely! Better at offering bulk discounts to producers and reach out the niche markets! A: answer a, select what lms are distributed to consumers! How do aggregators like movie theaters and video streaming services in uence the taste and preferences of lm audiences ! How to present or display media products to attract customer interest! Recommend choices they know what you like! In some cases, networks owned 90% of the rights of distribution! 1970s-1990s limited the number of shows a corporate cousin of a tv network could produce! Prevented networks from owning any of the programming that they aired in prime time! Also prohibited networks from airing syndicated programming they had a nancial stake in! 1993 fcc under clinton admin. repealed these fin-syn rules!
