COMM 122 Lecture Notes - Lecture 16: Psychographic
17 Nov 2016
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Advertisers > content > newsstand / subscriptions < readers! Advertising is still the most signi cant revenue stream in us/globally! Commercial tv, 25% of time, 100% of income! Tv advertising, still over 90% but going down! Other sources (going up): online/digital ads, retransmission fees! Cable systems > $ retrans. fees > af liates (local stations)! Broadcast networks > $ compensations > af liates (local stations)! Tv ad spending is remaining relatively consistent (still huge), but online ad spending is increasing a lot! Broadcast networks > reverse/compensation < af liates (local stations)! When distributors/aggregators come to advertisers and preview their shows, advertisers. Network/cable company offers make goods if the show doesn"t do as well as. Upfront market (in spring) 60-70%! place their interests in the shows that they think will be the best platforms for their ads! Keep in mind the nobody knows concept > you can never 100% predict the success of a show!
