COMM 122 Lecture Notes - Lecture 19: Ugly Betty, Cultural Imperialism
8 Dec 2016
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Document Summary
Cultural policy: public policy and regulation aimed at promoting cultural diversity and. Cultural imperialism the imposition of western cultural products on non western countries! Homogenizing effects of western culture as it spreads across the world! Don"t use any barrier or restriction that could impact the trade of cultural products/ideas! U. s. position/stance on cultural imperialism from 1980s onward! Geo cultural markets: markets constructed based on language and cultural speci cities ! Legal barriers! accessibility to national and local cultures! 1990s much more local production, more international spending! Early 2000s us programs rarely on primetime in different countries! International licensing fees are important revenue streams for tv dramas and other tv shows! U. s. companies own or co-own many media aggregators across the world! It demands regional and even national adaptations ! Localizations and adaptations! reproducing them in another locale (ex. Ugly betty adapted to u. s. cultural cues in order to make it successful here)!
