JOURNAL 345 Lecture Notes - Lecture 11: Jonah Peretti, Adbusters, Guerrilla Girls
8 Dec 2016
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Document Summary
Jonah peretti - strategy that turns corporate power against itself by co-opting, hacking, mocking, and re-contextualizing meanings . Tim jordan - a form of semiotic terrorism . A tactic used by many anti-consumerist social movements to disrupt or. Lievrouw - takes the form of popular culture, but with purpose to subvert it subvert media culture. Also used to undermine corporations that have unethical practices. Creates media or events to garner attention by the mainstream media--pr stunts for political attention. Parody - challenge the ways we understand the symbolic word usually through language. Pranking - challenges existing cultural norms; argued to inspire a deeper reflection on its meanings that parody, by putting them into action. A process of co-optation and cross appropriation. Mainstream/alternative culture go back and forth and reinterpret each others images, attitudes, symbols. Culture jammers hack mainstream culture, marketers troll subcultures for new. Memes styles, that can sell products, fashions or ideas.
