JOUR 3745 Lecture 15: Advertsing
29 Nov 2016
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Document Summary
Ads persuade your attitude towards the brand or the advertisement of itself. Towards the brand can aid your attitude towards the brand. Changing your attitude towards the ad may later influence future purchases. You"re not forced to buy products. (demand creation vs. demand response) Self-control (critics argue that advertising heightens expectations and primes audience to believe the answer is always the product). Quest - point a - point b. Journey and return - transformation through travel and homecoming. Tragedy - dark side of humanity and the feudal nature of the human experience. Interpretation - the process by which people understand or make sense of something. Semiotics - the discipline that studies the nature of a system of meaning. Study of signs that reflect our cultural values and gains insight of our attitudes and behaviors. Everything in your experience, every object, every action or event in a sign. Any sense of thinking beyond the physical manifestation of the sign/object.
