MKTG 3000 Lecture Notes - Lecture 1: Survey Data Collection, People Watching, Green Marketing
Document Summary
How to be successful: read the syllabus, read the text before quizzes, online quizzes, attend, exams (have the grade, complete work. Find her: office s 379, office hours: m 2-5, tu/th 11:30-1:30, w 1:30-3:30, text: 319 331 0226 (not after 10) Marketing: art and science, consumer behavior, basis of business: create something of value that fills needs, understand the process to effectively work in an organization, curious, insightful, and interesting, smarter consumer, selling your brand : you! Consumer behavior, usage and disposition: decision process, problem recognition. Information search: evaluation of alternatives, decisions, usage and disposition, benefits sought all of them, less mice, no return, no harm of cats, rodent free home, peace of mind, fast work, cheap, easy to throw away. Is an activity set of institutions, and process. ***value**: perceived benefits/cost, greater than 1, convenience, safety, cost, status, esteem, etc. Creating and delivering value: the appeal visually, blockbuster, netflix, red box, current consumer activity.
