COM 411 Lecture Notes - Lecture 2: Kenneth Burke, New Rhetorics, Pragmatism
4 Feb 2020
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Recovers rhetorical elements that had become obscured when rhetoric fell into disuse when the social sciences cam to the fore. Influenced by anthropology, literary studies, classical studies, sociology, and psychology. Linguistic and symbolic motives precede economic, political, specifics of social communities. Burke locates rhetorical in mystification, magic, courtship, social relations via his use of identification as the key term for the new rhetoric. We try to make meaning all the time. Wherever there is persuasion, there is rhetoric. And wherever there is meaning, there is persuasion, (rhetoric of motives, 172) In identification lies the source of our dedications and anslavements in fact of cooperation and order. Identification is at work in the basic psychology of symbolic forms. Pure persuasion: satisfaction in the saying, singing. Motoves: dis-satisfied with the scientific and social scientific treatment of motives (too reductive, misses import of language and symbolicity) Develops pentad as simplest method to discuss motives.
