COMM 322 Lecture Notes - Lecture 3: Pathos, Kenneth Burke, Deductive Reasoning
Document Summary
Ethos - audience is more willing to accept what you are telling them because you are more credible (gravitate towards the truth) Intelligence o practical wisdom and shared "values" Character o charitable statements towards your opponents. Positive judgment of the speaker"s intention toward his audience. You can have strong character and intelligence yet still be perceived as not having the best interests of your audience at heart. Inductive reasoning - from particular to general (example) o. Socrates was mortal, plato also, and so it is clear all men are mortal. Repeated observation of particulars lead to general understanding (probabilities) Deductive reasoning - from general to particular (enthymeme: all men die. Seeks to arrive at truth, universals, via an exchange of arguments: dialectic seeks to test the "truth" of arguments. Rhetoric has a rhetor (speaker) and an auditor (audience) o. Martin luther king i have a dream speech speech.
