MIS 302F Lecture Notes - Lecture 10: Collaborative Filtering, Product Bundling, Customer Insight

• School: UT-Austin
• Department: Management Information Systems
• Course: MIS 302F
• Professor: S Provost

Document Summary

Mis 302f march 11 2019 amazon class exercise. Discuss amazon"s key competitive advantages based on its resources and capabilities. Customer obsession : amazon has repeatedly scored the highest rating on the university of michigan"s american customer service index. Exceptional customer experience fuels a strong brand that makes amazon the first place most consumers shop online. More customers allow the firm to provide more products, offer lower prices, and collect additional user data to further enhance customer experience. Customer friendly, brand-enhancing e-retail offerings include: amazon prime (with free two-day shipping for unlimited qualifying purchases, primevideo, other perks), one-click ordering, customer reviews, personalization. Growing brand in many new categories (prime video, instant video, prime air, Fresh, dash, echo, alexa, ring, firetv, amazongo, whole foods, twitch, Audible, mp3, aws, cloud player, cloud drive to name a few) Customers" web browsers have a unique tracking string called a cookie ; Amazon tracks activity on the site and buying history.