SOC 302 Lecture Notes - Lecture 3: Questionnaire Construction, Data Analysis, Empirical Measure
Document Summary
A setting for purposeful interaction in which the interviewer has a general plan of inquiry and intends to discuss topics in depth with the interviewee. A group of subjects interviewed together that prompts a discussion. A study that focuses on detailed and accurate description rather than explanation. Useful in describing the characteristics of a large population. Surveys are flexible (many questions, many topics) Standardized questionnaires are amenable to measurement strengths and comparisons. Superficial in their coverage of complex topics. Seldom deal with the social context of lives. Opinions seldom take the form of sa, a, d, sd. In operationalization, researchers need to be clear about the range of variation that interests them. Always keep in mind possible analytic intentions. Avoid biased (or loaded) terms and emotional words (don"t create double negatives) Pre-testing typically helps clarify concerns with question construction. Whether a particular technique applied repeatedly to the same object would yield the same result.
