MKT 4350 Lecture Notes - Lecture 4: Gulf Oil, Energizer Bunny, Energizer
9 Sep 2016
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Lecture 2: the history, evolution & social aspects of promoting & advertising brands. Industrial revolution: mass product of goods, manufactures pursuit of distribution channel power, branding emerges (led to advertising) Rise of modern mass media: democratization of goods (consumers votes with dollars for goods, shows market leader. Porsche: what a dog feels when the leash breaks , yellow, visually grabbing. Marlboro: the marlboro man , powerful and effective. Energizer: the energizer bunny , think you"re watching another commercial, but you"re watching energizer bunny. Pre industrialization era (pre-1800: handbills and news books appear (newspapers, early ads resembled today"s classified. The era of industrialization (1800-1875: dailies grow in popularity, advertising was considered embarrassment by some. The industrial revolution was a key factor in creating a setting for the growth of advertising: all about manufacturing, agricultural to manufacturing society, exm. Would never see women in positions of power. The 1920s (1918-1929: advertising finds fame and glamour, ads play of social anxieties.
