COM-383 Lecture Notes - Lecture 14: 2 Entertain
20 Oct 2016
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Come up with radio platforms you can describe in a sentence. Figure out the right tone for your commercial: what is the emotion. Make sure your radio spot is important or scary or funny or interesting within the first 5 seconds. Write radio sparsely: write the way people speak. If a 60 second spot is a house, a 30 is a tent. Get a stop watch and time it. If you"re doing a dialog, do it extremely well. Cast people who have some edge to them. 10-12 working the edge (cid:498)love, honor, and obey your hunches(cid:499)-leo burnett. Advertising is a paid form of non-personal mass media. Coupons: get people to try it. Three basic categories: consumer, business or trade. Lot of information remember who they are targeting. Select target market hyper select who you want to reach. Life span they usually kick around for a while. Interactivity: people can do something right away from your ad.
