COM-383 Lecture Notes - Lecture 15: Energy Drink, Gocompare.Com
24 Oct 2016
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Good (effective) advertisements: amnesty international infront of people own eyes. What: amnesty international is a human rights organization. Their campaign (cid:498)it"s not happening here, but it"s happening now(cid:499) puts the human rights abuse right. Who: this ad is speaking to people who think that if they can"t see the problem or if it isn"t personally affecting them they have no obligation to help. How: it targets the audience and what the problem is. It then tackles it by showing them that it could be happening anywhere. Its main purpose is to show how this energy drink can make you better than the best. Who: it is targeting a group of people. Potentially, those interested in exercise and those who deem to be better and improve. It shows this drink can give you the energy to do so. How: as previously stated, this ad depends greatly on humor.
