COM-383 Lecture 15: Writing for Adversiting - Global Perspective
11 Nov 2016
School
Department
Course
Professor
Document Summary
Wide spread message where we have to reach on a global sales! You need to be aware of what stories you need to tell ! It is our job to tell a story ! As a global community we have distinct differences ! There are other cultures, places, values, etc. in other places! Make sure you know what it culturally hot or cold or in-between ! If you make an advertisement and the rst person you run into is the head of. Mcdonalds advertising to run a big campaign you need to think are my country"s states" ideals going to match the campaign ! Tips for global or wide scale national perspective! Get yourself aware of the culture in that location and every other location that that advertisement is going to take place in ! Global campaign on a global scale is very rare! It is usually set in one national group !
