COM 470 Lecture Notes - Lecture 22: Social Indicators Research, Dependent And Independent Variables, Random Assignment
Document Summary
Chapter 12 evaluation research: qualitative evaluations, the most effective evaluation research combines qualitative and quantitative components. Active initiatives over time: logistical problems: getting subjects to do what they are supposed to do. No, but there are days where we perform better and days where we perform worse than them: evaluation research occurs within the context of real life. Welsh 2: use of research results, why evaluation research results are not always put into practice, sometimes they just yield terrible results because of a terrible design. Implications may not be presented in a way that is understandable to the non-researcher: results may contradict deeply held beliefs, researchers may have a vested interest in the results. Social indicators research: social indicators: measurements that reflect the quality or nature of social life. Which design would be best: classical, nonequivalent control group - professor yee wants to do an evaluation study of the effects of a patient education program on patient anxiety.
