HONOR 3374 Lecture Notes - Lecture 16: Privacy Badger, Website Visitor Tracking, Ad Blocking
17 Feb 2017
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Document Summary
Tracking protection (do not track: goal was to allow users to set persistent do-not-track instructions that would be broadcast to all the sites the user visited. The advertising industry was reluctant: consumer privacy bill of rights, the digital advertising alliance, dedicated to honoring do not track signals, this didn"t pass. A few companies honor do not track requests. Incentives to honor do not track: increasing deployment of tracker blocking, potential for data protection regulators enforcing user"s rights to opt out of data processing. If the industry doesn"t stop tracking, consumers would look for ways to stop tracking themselves: increase in ad blocking. Consumers set rules they are comfortable with and user agents enforce them. United states versus european union: us citizens don"t always have legal rights to control their personal information, eu; consumers have the right to opt out of certain data processing. This right includes automated signals generated by a user agent, such as a browser or operating system.
