PLAP 3140 Lecture Notes - Lecture 26: Scantron Corporation, Alexis De Tocqueville, Content Analysis
11 Dec 2016
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Political advertising 2: ad affects, ads and participation. Political cynicism: distrust, jon stewart, and the nature of news. Final paper due at 12:00pm on wednesday (midnight for charlotte"s sections) If citing ads from living room candidate: click share . Mix of multiple choice, short-answers, author ids. Cumulative with some emphasis on material since last quiz. Exposure to attack ads leads to lower political efficacy, lower probability of turnout (particularly among independents) Result = smaller and more polarized electorate. Problems with experimental tests of the demobilization hypothesis: Negative political advertising does not undermine voter turnout. Political advertising is good for democratic citizenship. News says things can only be approached from left or right. Gun control - colorado senate gun laws. Article: jon stewart is bad for citizenship because he fosters cynicism. Others: stewart represents a new form of news. Interviews with people in positions of power - primes people to be attentive to power dynamics.
