JOURN 201 Lecture Notes - Lecture 29: Craigslist

• School: UW-Madison
• Department: Journalism and Mass Communication
• Course: JOURN 201
• Professor: Hernando Rojas

Document Summary

Sold newspaper to the public (direct revenue) Sold classified ads to public (direct revenue) Sold audiences to advertisers on a cost per thousand (cpm) basis (indirect revenue) Competition for the measurable attention of readers and viewers. In the first place, the news is an economy of time and attention. Every communication medium competes with every other attention: face to face, print, television, web-based, social media. *we don"t live in an economy that runs on oil anymore, we live in an information economy. Organisms: the individual organization (nyt) or platform (twitter) Population: types of orgs (all newspapers) or platform (all social media) Environment: relevant space or scale in which different media interact (friendship, networks, local community, states, nations, the world) Resources: necessary for survival ; time, attention that can be monetized direct (market) or indirectly (nonprofit) Newspapers sold to the public are down (loss of subscribers)