FASH 445 Lecture 12: HBR article- “Blue Ocean Strategy"
22 Feb 2019
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What are 5 interesting facts or take-aways that you gleaned from this article: the idea that not all industries are long lasting and competing in overcrowded industries leads to decline. Creating uncontested markets and demand not only is a great opportunity but the best way to adapt in the market place. It is necessary for companies to redefine problems and reject traditional boundaries because you will only get yourself stuck in the old-fashioned way of thinking. Blue ocean strategies have the ability to create barriers to imitation giving companies the advantage: i never realized that the red ocean strategy was called as so because. However, creating a whole new industry (like ebay) is far more profitable.
