MGMT 310 Lecture Notes - Lecture 1: Trend Analysis, Market Environment, Social Skills
Document Summary
The challenge of leadership: managing and leading diverse workforces, competing on a global scale, operating in a socially responsible manner, responding to change and uncertainty, harnessing technological advances. Set direction, align people, and motivate/inspire: management. Social skills to know what to do in the situation. Behavioral skills to act: effective management requires: Capabilities needed to act in a variety of situations: an effective leader is not someone who uses a specific leadership style. But is someone whose style enables him or her to obtain results. Major historical events in the study of organizations. The business environment: business environment: the combination of all contextual forces and elements in the external and internal environments of a firm, changing perceptions of the business environment: Managerial view: up to 1960"s, key focus: production. Shareholder view: 1960"s-1980"s, key focus: financial performance (shareholders) Stakeholder view: 1990"s-present, key focus: serving multiple constituencies. Contingency planning: possible alternative futures, trend analysis.
