COMSTRAT 312 Lecture Notes - Lecture 1: Public Relations Society Of America, Association Of American Railroads, Committee On Public Information

• School: WSU
• Department: Strategic Communication
• Course: COMSTRAT 312
• Professor: Pinkleton

Document Summary

Bruce pinkleton, comstrat 312, midterm 1 lecture notes. Defining public relations: problem defining public relations. B. pr is an evolved & evolving field. D. ambiguity outside & inside of the profession. Public relations society of america (updated 2013): public relations is a. Strategic communication process that builds mutually beneficial relationships. B. broom & sha: public relations is the management function that establishes. And maintains mutually beneficial relationships between an organization and. The publics on whom its success or failure depends. C. common notions of the ideal pr function. Monitors awareness, opinions, attitudes & behavior, inside & Results in new &/or maintained relationships between an. Six (or seven) techniques still used (ccb) a. b. c. d. e. f. g. Shift from agricultural economic base to industrial economic. 1897 american association of railroads uses public relations . New media: cinema, 1910 (later: radio, 1920; tv, 1950) Journalistic expose of government corruption & abuses of big.