POL_S 317 Lecture 25: Poly Sci 317 lecture 25
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We talked about media effects: the media effects on the public opinion. How would you summarize this chapter: learning, agenda setting, priming, framing, persuasion. When do the media matter more: during the primaries or general elections? (cid:1) These various media effects could be real. But whether they matter or not is a separate question. Do not overgeneralize based onw hat you are seeing during the. Whether various media effects matter in election may vary: some people might be influenced by the media during the primaries/caucuses, most people might not be influenced when their choice is between clinton and trump (cid:1)
