ECON 202 Lecture Notes - Lecture 10: Perfect Competition, Market Power, Product Differentiation

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30 Jan 2017
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Firm- institution that hires factors of production (land, labor, capital, entrepreneurship) to produce and sell goods and services that households want. Goal: maximize profit (positive incentive- want to do more of the activity because of outcome) Fail to do so- go out of business or are taken over by another company: makes sure that company pays right amount of income tax on profits, produce statements to show investors the health of the company. Profit = total revenue (price x # sold) total cost (explicit cost to create revenue) - Use irs rules and fasb standards to calculate depreciation costs. Measure a firms profit in order to make decisions to maximize economic profit. Economic profit = total revenue total opportunity cost (implicit + explicit costs) Op cost of production= sum of all costs of using resources: Bought in the market: amount that we spend in market has op costs- could have bought other goods and services.

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