Management MGT 150A Lecture 6: MGT 150 Notes 3:6:18
29 Mar 2018
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Process view: ex, wood & metal factory guitars, students university alumni, processes can involve both goods and services, can have multiple inputs/outputs. Operatio(cid:374)s a(cid:374)d fir(cid:373)s" co(cid:373)pete(cid:374)cies: cost/price low-cost operations are preferable, quality, reliability/durability innovation, service. Competencies: flexibility: nikeid custom build it, build-a-bear, customized stuffed animals, customer participation in production. Strategic role of operations management: put forth processes that support the business value. Supply chain process: where are things actually made, outsourcing has been increasingly used by firms to focus on core competencies, most products are made all over the world difference pieces made in different places, ex. Iphone: camera made in taiwan, display, battery, processor made in korea, wireless made in us, flash made in japan, user interface & sensors made in france&italy, all put together in china. Importance of matching supply with demand: book retailers return 30% of new hardcover books to their publishers, despite produci(cid:374)g 50 (cid:373)illio(cid:374) toys for a pro(cid:373)otio(cid:374) tied to the (cid:373)ovie (cid:862)toy tory,(cid:863) burger.
