Management and Organizational Studies 1021A/B Chapter Notes - Chapter 7: Social Media Marketing, History Of Marketing, Voice Of The Customer

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 1021A/B
• Professor: Livia Veselka

Document Summary

Marketing : the activity, set of institutions and processes for creating, communicating, delivering and enhancing offerings that have value for customers, clients, partners and society at large. Marketing is important because it is the means by which an organization connects with customers and this connection yields profit in the long-run. Marketing ensures that an organization creates the right products and services for unique customer groups so that a profitable future for the organization can be sustain. Without effective marketing, companies wouldn"t grow and prosper. Brands that rank high on the reputation list because there brand offer; popular products, strong customer service, substantial community involvement, efficient business system to deliver products, consistent delivery of brand promise and large number of locations. = marketing driven business will outperform business that have financial or production focus. Marketing has evaluated because business organizations have moved through several stages of thinking with regard to how they approach customers.