COMMERCE 4MH3 Lecture 5: Week 5 (Unit 6 - Online display Ads)
Document Summary
Week 5 unit 6 online display advertising. Display: display ads seen on websites (sides, strips) Advertisers requests publisher to host the ads. Criteria and dimensions that advertisers need to meet so publishers host their ads. Publisher makes space on the website to host the ad. Ad networks: distributes adwords to publishers, a company that connects advertisers to websites that want to host advertisements. The key function of an ad network is an aggregation of ad supply from publishers and matching it with advertiser"s demand. Collection of a million networks to access and reach the world. Google ads used to be called google adwords. Some networks have eligibility criteria (e. g. min 10k visitors / month) in order to be a member. Publishers can subscribe to google ad sense (tells google that they want host ads google sense till tell them about the requirements for them to fulfill)
