ECON 2A03 Study Guide - Final Guide: Pearson Education, Categorical Variable, Multiple Sclerosis

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purplehorse999

8 Mar 2022

School

McMaster University

Department

Economics

Course

ECON 2A03

Professor

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Document Summary

Short answer - quiz a: the mission of a research firm is to "explore the impact of the internet on families, communities, work, home, and daily life. " In august - september 2015 they conducted telephone interviews with a sample of. Canadian adults aged 18 and older about online shopping. Answer: who: canadian adults aged 18 and older, what: online shopping, when: august - september 2015, where: canada, how: telephone interviews, why: to explore the impact of the internet on daily life, specifically online shopping. : 1: the following table displays some of the data collected by the above research firm in their study of online shopping. Quantitative: age (years), household income ($), monthly amount spent online ($), time per week browsing online retailers (hours). Copyright 2018 pearson canada, inc: in addition to the variables listed above, data were also collected on the variables listed below.

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Kyoto Midtown is a composite urban district of modern buildings surrounding a historic Japanese garden. It features sophisticated bars, restaurants, shops, art galleries, a hotel, and leafy public spaces. Kyoto Midtown aims to offer a unique shopping experience with a broad selection of outlets that include Japan's first flagship boutique and the world's first concept shops. From playful and trendsetting boutiques to prestigious brands valued the world over, it aspires to be a place for people who appreciate the finer things in life.

In the past few years, however, visitor numbers have declined. For this reason, the management of Kyoto Midtown shopping center feels that it is important to develop a better understanding of its shoppers in order to make the shopping experience to the next level. It wants to know what attracts customers to its stores, what customers need while shopping and how they go about shopping. Based on these insights, it wants to develop strategies that are closely aligned with its customers' shopping strategies, needs, and preferences.

The management of the shopping center has hired Hoshimi Kusunoki, an international full-time MBA student to produce a report complete with practical, hands-on recommendations ready for implementation. Born and raised in an upper-class family in Yamanote, Hoshimi is familiar with the lifestyle and attitudes of people visiting the Kyoto Midtown shopping center and the high expectations that they have.

A key aim of Hoshimi's research project is to find out what shoppers would need to increase the frequency of shopping at the center as well as to understand how it compares to other shopping centers in Kyoto competing for customers. Based on preliminary research, Hoshimi has been able to develop the following specific project objectives:

To establish the profile of shoppers.

To understand their awareness and usage of the Midtown shopping center.

To understand how shoppers travel to the shopping center, how far they have traveled, and how frequently they shop there.

To explore shopper behavior and understand what they have purchased or had expected to

To understand their expectations of the Midtown shopping center.

To understand their attitudes to the Midtown shopping center.

Hoshimi wants to conduct a structured face to face interview with 100 shoppers at the shopping center and a competing shopping center. The interviews will take place during the key shopping hours across every day of the week among a representative sample of participants.

Questions:

1. Hoshimi has planned to carry out structured interviews. How do structured interviews differ from unstructured interviews? Which would be more appropriate for this study and why?

2. What are the possible advantages and disadvantages of using face-to-face interviews in this situation?

3. The information obtained during interviews should be as free as possible from bias. How can Hoshimi minimize bias introduced by the interviewer, the interviewee, or the situation?

4. What advice would you give Hoshimi regarding the selection of participants for her interviews?

sangriaseal410

A local bookstore is keeping a database of its customers to find out more about their spending habits and so that the store can start to make personal recommendations based on past purchases. The first 5 lines of the database appear in the accompanying table.

Transaction ID	Customer ID	Date	ISBN Number of Purchase	Price	Coupon?	Gift?	Quantity
29784320912	4J438	11/12/2009	345-23-2355	$29.95	N	N	1
26483589001	3K729	9/30/2009	983-83-2739	$16.99	N	N	1
26483589002	Dublin	9/30/2009	102-65-2332	$9.95	Y	N	1
36429489305	3U034	12/5/2009	295-39-5884	$35.00	N	Y	1
36429489306	3U034	12/5/2009	183-38-2957	$79.95	N	Y	1

Choose the correct answer below.

A. The variable Transaction ID is categorical and nominal.

B. The variable Transaction ID is an identifier variable.

C. The variable Transaction ID is quantitative, with unit counts.

D. The variable Transaction ID is categorical and ordinal.

2) Describe the variable Customer ID. Choose the correct answer below.

A. The variable Customer ID is quantitative, with units counts.

B. The variable Customer ID is categorical and ordinal.

C. The variable Customer ID is an identifier variable.

D. The variable Customer ID is categorical and nominal.

3) Describe the variable Date. Choose the correct answer below.

A. The variable Date is categorical and ordinal.

B. The variable Date is categorical and nominal.

C. The variable Date is quantitative, with unit days.

D. The variable Date is quantitative, with unit counts.

4) Describe the variable ISBN Number of Purchase. Choose the correct answer below.

A. The variable ISBN Number of Purchase is categorical and ordinal.

B. The variable ISBN Number of Purchase is quantitative, with units counts.

C. The variable ISBN Number of Purchase is categorical and nominal.

D. The variable ISBN Number of Purchase is an identifier variable.

5) Describe the variable Price. Choose the correct answer below.

A. The variable Price is an identifier variable.

B. The variable Price is categorical and ordinal.

C. The variable Price is categorical and nominal.

D. The variable Price is quantitative, with unit dollars.

6) Describe the variable Coupon. Choose the correct answer below.

A. The variable Coupon is an identifier variable.

B. The variable Coupon is categorical and nominal.

C. The variable Coupon is categorical and ordinal.

D. The variable Coupon is quantitative, with unit counts.

7) Describe the variable Gift. Choose the correct answer below.

A. The variable Gift is categorical and nominal.

B. The variable Gift is categorical and ordinal.

C. The variable Gift is an identifier variable.

D. The variable Gifts is quantitative, with units counts.

8) Describe the variable Quantity. Choose the correct answer below.

A. The variable Quantity is quantitative, with unit counts.

B. The variable Quantity is categorical and ordinal.

C. The variable Quantity is quantitative, with unit dollars.

D. The variable Quantity is categorical and nominal.

9) Are these data a time series, or are these cross-sectional? Explain Briefly. Choose the correct answer below.

A. These data are cross-sectional. There is a single variable measure at multiple points in time.

B. These data are cross-sectional. There are several variable measured at single points in time.

C. These data are a time series. There are several variables measured at single points in time.

D. These data are a time series. There is a single variable measured at multiple points in time.

1. Some observers argue that the coming of electronic commerce on the Internet signals the arrival of a new era of global marketing, as online retailers of everything from books and music to soft- ware and outdoor gear make it possible to buy products without visiting stores. Assess how far this development has come by visiting a Web site for a retailer offering online shopping and see what the limits are on which countries they can ship to.

ECON 2A03 Study Guide - Final Guide: Pearson Education, Categorical Variable, Multiple Sclerosis

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