COMM 310 : Study Guide - Story Proof - Ch 6-10

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Understand how the brain distinguishes between real and false memories. (pg. Study the experiments by schank, schacter, and smith that show how only a tiny percentage of humans remember word-for-word what they hear or read. Experiences not framed into story suffer loss in memory. Story structure enhances memory and improves our memory of content information. (pg. In short, how the stories we create are the memories we have. (pg. Study the experiment that braun-latour and zaltman made with moviegoers. (pg. Study the work that neurocomputer modeler anderson did on reverse-engineering human memory retrieval. Note the two overriding factors that determine the ease of retrieval (relevance and density). (pg. Study anderson conclusions concerning memory recall, specifically his work on emotional coloring. Both the acts of remembering and of recalling are triggered by a greater density of sensory detail, by and emotional impact, by the presence of known context and relevance, and by the presence of multiple indexing labels. (pg.

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