PSY 433 Study Guide - Quiz Guide: Psychological Science, Elaboration Likelihood Model, Guilford Press

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26 May 2022
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Review the conditions under which attitudes are best changed using spontaneous versus thoughtful strategies. Changing peoples thoughts involves changing how they feel. The messages that we deliver may be processed either spontaneously (other terms for this include peripherally or heuristically chen & chaiken, 1999; petty & wegener, 1999) or thoughtfully (other terms for this include centrally or systematically). When we are processing messages only spontaneously, our feelings are more likely to be important, but when we process the message thoughtfully, cognition prevails. Both thoughtful and spontaneous messages can be effective, in different situations and for different people. This essay will review the conditions under which attitudes are best changed using spontaneous versus thoughtful strategies. Spontaneous message processing is the one in which we accept a persuasion attempt because we focus on whatever is most obvious or enjoyable, without much attention to the message itself.

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