MKTG 301W Study Guide - Mystery Shopping, Dependent And Independent Variables, Big Data

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26 Jun 2022
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This quiz consists of 10 multiple choice questions that evaluate your mastery of the content from this lesson. You will have 15 minutes to answer the questions once you begin the quiz. You may retake this quiz three times, and your highest score will be recorded in the grade book. Score for this attempt: 10 out of 10. Step 2 of the five-step marketing research approach, develop the research plan, includes specifying the constraints, identifying data needed for marketing actions, and determining how to collect data. ________ is a vague term generally used to describe large amounts of data collected from a variety of sources and analyzed with an increasingly sophisticated set of technologies. Data visualization data intelligence data mining data tabulation. The constraints in a decision are the restrictions placed on potential solutions to a problem. Examples include the limitations on the time and money available to solve the problem.

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