MKTG 301W Chapter Notes -Limited Inc, Virgin Records, Virgin Holidays
Document Summary
Target market for virgin voyages (legal name: virgin cruises intermediate limited inc) at least 18 and over; the early twenties to mid-sixties. steady and stable income, have a well-paying job that allows splurging without being financially burdened. party-going single young adults; overworked and tired parents; recently retired; enjoys being catered to; enjoys experiencing new things; wants to travel. purchases high-end cruises; does research online; may speak with travel agents; wants the best, has little to no concern about pricing. purchases at minimum 1 or more cruise per year, purchases for special occasions. Virgin voyages will be positioned as the leading adult-only, all-inclusive cruise vacation. A lavish retreat away from it all (virgin voyages) with a broad itinerary with something for everyone. Virgin cruises vows to shake up sector as it orders three new ships. (2015). Travel trade gazette uk & ireland, 2944, 7.
