MGT 4329 Lecture Notes - Market Environment, Intellectual Capital, Bargaining Power
Document Summary
My have to ask senior management to modify your current strategy. Evaluate and influence strategy meaning to agree or disagree with what the ceo wants. On behalf of the board of directors you might suggest for example you should go all after these products . Might observe the ceo of that company may be unhappy. Shareholders behavior may reflect based on the behavior of the ceo as well. Need to be proactive in a situation like this one. *** when monitoring, note that you are not question the role of the ceo. So it is okay to take on the monitoring action. We want our companies to be socially responsible. Code of ethics = a company"s expectations of how employees should behave. Companies are expected to interact well with society. Positive correlation between environmental scanning and profit. Industry analysis: things that affect how you do business with customers. Suppliers might start charging more for raw materials.
