J 201 Study Guide - Technological Determinism, Social Constructionism, Interpersonal Communication
30 Dec 2022
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Explain the distinction between interpersonal communication and mass communication. Explain how the internet is an example of both interpersonal communication and mass media. Compare and contrast the traditional mass media model and the "simplified model of media and the social world. " A model of media and the social world. Applying the model: civil rights in two media eras. Explain the difference between technological determinism and social constructionism. Explain how a technology"s material elements help determine how it can be used. Define autonomous technology, according to winner, and explain how it applies to contemporary technology. Define technological momentum, according to hughes, and explain its relevance to the internet. Describe how media theorists view the relationship between media and technology. Explain what mcluhan meant by "the medium is the message" and how it demonstrates technological determinism. Discuss why mcluhan was optimistic about advances in media technology. Discuss why postman was pessimistic about post-print media technology.
